starbucks

Reference

 

Harrison, J. & John, C.H.S.(1996). Managing and partnering with external stakeholders: the definition of stakeholders. Academy of  

               Management Executive, 10(2), 46-59.

 

Kotler, P. & Keller, K. L. (2009).Marketing Management. Upper saddle River, NJ: Pearson Prentice Hall.

 

McWillams, A. & Willams, C. (2010). MGMT (2nd Asia-pacific ed.) Australia: Cengage Learning.